Building Rapport

During my working time as a Merchant Communication I have learned how to close effective sales. Closing is not an easy but it's not difficult too if we know the technique. One of the most powerful closing is by building rapport. Building rapport is part of building relationship.

Why building relationship is important in sales?

By building relationship is being able to adapt to each customer's personality. Some relationship are built quickly, while others may take a few weeks, a month or a year. We always have rapport with our good friend. So we can propose to them easly. But it's different with friend that we have lost contact. In this case me must building rapport again with them. WHY? I can say it's because time has past and people can change every day. We must make them trust us again and feel comfortable with us. By doing this I can sure customer's will have intention to buy the product or at least to consider it.

Building rapport + building relationship = trust relationship == > closing.

I think I can easly buy product from my friend because of trust relationship. As long as the product is good and can benefit me.